• Convincing clients

Lack of experimentation is significant among Indian digital marketers. We find ourselves naturally originating towards the conventional digital channels like Facebook & Google Ads. You are required to put yourself out of the comfort zone to unravel those segments of digital marketing media which you can exploit for maximum benefits for your clients. It is not that easy to shortlist best resources for SEO and digital marketers especially relevant to the Indian markets.

Best Practices of Digital marketing to follow in your business

At times, even the best digital marketers fall flat on their face because they generally believe some myths about SEO techniques. There are hundreds of factors which lead to the success of online content and it is impossible to have control over all these factors, but still, there are some of the best practices of digital marketing that must be followed in businesses:

• Keywords no longer serve the purpose

There was the time when just stuffing the keywords with your content and building few back links is all sufficient to enjoy high rankings. But in the Panda era, Google does not give a thought about the keyword density and Meta description. With hummingbird and Rank brain algorithms, Google has started ranking the contents that provide more human value.

• Link building strategy

You can build as many links as you want to but the only catch is those links must have some quality. Nobody cares about how many links you get from such sources not even in search engines, as far as your targeted audience is concerned, he or she will not be hanging out on the content or directory sites. This is the reason why you should focus on getting links from relevant sites.

• Guest posting is yes

Beginning from the point above, ranking higher to your content, you may require to get the links from high authority and relevant root domains. Guest posting is the technique which helps to build not only the quality links but also a long-term association with some authority sites, which works as a two-fold condition.

• Mobile indexing

Out of the total internet users in India during April 2017-2018, 78.98% users accessed internet through mobile phones which followed by 20.45% users who used desktop and rest 0.57% used tablets to access the internet. This reason is enough to give you a push on optimizing your online content as per the mobiles or making it mobile friendly.

• Voice search

The future of Google or any other search engine on the planet is voice search. Amazon Alexa’s, Microsoft Cortana or Google Assistant, they all answer to the customer's queries based on the same model as search engine give results based upon the text queries. The voice searches are based on long tail search terms as users will hardly use an exact keyword to find the answer on search engines.

Takeaways of digital marketers in Indian business

As a digital marketer, you have to embrace the fact that effective interaction with the potential customers with the help of different channels is everything. The digital realm is not affected by your organization size and so even if have a small organization you can steal customers from bigger and better-known competitors by indulging in right digital marketing. The future of digital marketing has taken a turn to adopt the entire digital marketing platform. The advent of digital marketing in India will be a place for every digital marketing platform that will be grouped under one roof.

Most organizations owners look at India as a country where every IT services could be outsourced. Furthermore, many companies are looking experts in digital marketing services wings. The era of this brick industrialization in the 19th century will bring a new kind in the block i.e. advertising. In today’s competitive market, the comprehensive development of digital media carried a paradigm shift in the way the media industry operates.

Conclusion